Beauty Gallery by Pantene
Turning product launches into immersive, gallery-worthy experiences — where beauty meets innovation across iconic P&G brands.
client
role
time line
FOCUS
the challenge
Design an immersive gallery-style experience to launch new beauty initiatives from multiple P&G brands, including Pantene, Aussie, Secret, and others — all in one cohesive space that could impress press, clients, and celebrities alike.
the idea
Transform the concept of a product launch into a “House of Beauty” — a sensorial art gallery where each installation becomes a reflection of a brand’s innovation, essence, and aesthetic.
Light up an industry by lighting up the room.
bts
As Creative Lead, I guided the entire experience: from concept to execution. That included leading visual development, directing the 3D team, and ensuring every room — underwater immersion, fragrance AI gallery, hair diversity showcase — reflected its brand while still belonging to a unified story.
why it worked
The gallery created buzz across VIPs, press, and guests, blending tech, beauty, and storytelling in a fresh, elevated way. It respected each brand’s voice but brought them together in one cohesive, high-end environment.
