Beauty Gallery by Pantene
Turning product launches into immersive, gallery-worthy experiences where beauty meets innovation across iconic P&G brands.
client
Procter & Gamble
my role
Creative Lead
year
2023
focus
Immersion
key result
Created buzz across VIPs, press and guests, uniting multiple P&G brands in one immersive space.
what I did
Concept, visual development, 3D team direction
the challenge
Design an immersive gallery-style experience to launch new beauty initiatives from multiple P&G brands, including Pantene, Aussie, Secret, and others, all in one cohesive space that could impress press, clients, and celebrities alike.
the approach
Transform the concept of a product launch into a “House of Beauty”: a sensorial art gallery where each installation becomes a reflection of a brand’s innovation, essence, and aesthetic.
Light up an industry by lighting up the room.
my role
As Creative Lead, I guided the entire experience: from concept to execution. That included leading visual development, directing the 3D team, and ensuring every room (underwater immersion, fragrance AI gallery, hair diversity showcase) reflected its brand while still belonging to a unified story.
why it worked
The gallery created buzz across VIPs, press, and guests, blending tech, beauty, and storytelling in a fresh, elevated way. It respected each brand’s voice but brought them together in one cohesive, high-end environment.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs bold visuals and good energy, I’m all in.
Beauty Gallery by Pantene
Turning product launches into immersive, gallery-worthy experiences where beauty meets innovation across iconic P&G brands.
client
Procter & Gamble
my role
Creative Lead
year
2023
focus
Immersion
key result
Created buzz across VIPs, press and guests, uniting multiple P&G brands in one immersive space.
what I did
Concept, visual development, 3D team direction
the challenge
Design an immersive gallery-style experience to launch new beauty initiatives from multiple P&G brands, including Pantene, Aussie, Secret, and others, all in one cohesive space that could impress press, clients, and celebrities alike.
the approach
Transform the concept of a product launch into a “House of Beauty”: a sensorial art gallery where each installation becomes a reflection of a brand’s innovation, essence, and aesthetic.
Light up an industry by lighting up the room.
my role
As Creative Lead, I guided the entire experience: from concept to execution. That included leading visual development, directing the 3D team, and ensuring every room (underwater immersion, fragrance AI gallery, hair diversity showcase) reflected its brand while still belonging to a unified story.
why it worked
The gallery created buzz across VIPs, press, and guests, blending tech, beauty, and storytelling in a fresh, elevated way. It respected each brand’s voice but brought them together in one cohesive, high-end environment.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs bold visuals and good energy, I’m all in.