boost arcade
Bringing Adidas Boost technology to life through a playful, high-energy brand experience in the heart of São Paulo.
client
role
time line
focus
the challenge
Create an interactive activation that would communicate the energy, comfort, and performance of Boost technology — all while creating buzz with a young, urban audience.
the idea
Turn a traditional product experience into a full-blown arcade. We imagined a space where visitors could feel the tech by literally moving through it — games, lights, and energy tied directly to the Boost experience.
Light up an industry by lighting up the room.
bts
As Creative Director, I led concept development and worked hands-on with layout and activation strategies. I collaborated with a 3D designer to bring the environment to life and coordinated with tech suppliers to integrate interactive arcade features — including Boost Tune, a giant dance machine to play while wearing Adidas Boost.
why it worked
The event was a hit — attracting crowds, influencers, and tons of social buzz. With a high-energy atmosphere and immersive interactions, the arcade became a playful gateway to the Boost product story.
