boost arcade
Bringing Adidas Boost technology to life through a playful, high-energy brand experience in the heart of São Paulo.
client
role
timeline
focus
the challenge
Create an interactive activation that would communicate the energy, comfort, and performance of Boost technology — all while creating buzz with a young, urban audience.
the idea
Turn a traditional product experience into a full-blown arcade. We imagined a space where visitors could feel the tech by literally moving through it — games, lights, and energy tied directly to the Boost experience.
Light up an industry by lighting up the room.
bts
As Creative Director, I led concept development and worked hands-on with layout and activation strategies. I collaborated with a 3D designer to bring the environment to life and coordinated with tech suppliers to integrate interactive arcade features — including Boost Tune, a giant dance machine to play while wearing Adidas Boost.
why it worked
The event was a hit — attracting crowds, influencers, and tons of social buzz. With a high-energy atmosphere and immersive interactions, the arcade became a playful gateway to the Boost product story.
