father's day
A new visual identity for a beloved Montréal creperie, blending tradition, heritage, and a decade of flavour.
client
role
time line
focus
the challenge
Develop the key visual for a Father’s Day campaign promoting the fragrance Café Verde. The briefing called for a masculine, fresh aesthetic that visually translated the essence of the scent into an impactful image for retail stores.
the idea
Transform a single still image of the product into a full scene — surrounding it with textures of wood, green coffee beans, and leaves. By integrating these natural elements with light and shadow, the fragrance could be expressed as a sensorial universe.
Light up an industry by lighting up the room.
bts
Back in 2019, creating a realistic visual for print required days of meticulous work. In 2025, I revisited the project, recreating it in just a few hours with modern tools — achieving an even more realistic and refined result.
why it worked
The visual delivered freshness and impact, embodying the Café Verde fragrance in a way that stood out in-store. Revisiting the project years later also showed how evolving tools amplify creativity — without losing attention to detail.
