L'Occitane en Provence
Creating engaging, locally relevant content for L’Occitane’s Brazilian social channels — without losing the elegance of the global brand.
client
role
time line
focus
the challenge
Create a stream of engaging social media campaigns that would increase brand awareness and drive conversion — while keeping the look & feel aligned with the brand’s global presence.
the idea
Blend global elegance with local relevance. Design seasonal content, product launches, and brand narratives that resonate with Brazilian audiences while staying true to the brand’s refined French aesthetic.
Light up an industry by lighting up the room.
bts
As Creative Lead, I oversaw the visual and strategic direction of multiple campaigns, managing a team of designers, writers, and video editors. I was also hands-on — designing key assets and directing original photoshoots and video content for social media.
One of the main challenges was balancing the needs of a local audience with the brand’s global guidelines. Over time, our consistent results led to a major milestone: we became the first agency authorized to produce local content, with exclusive photoshoots and videos made outside the global headquarters.
why it worked
We increased engagement, followers, and conversion by speaking directly to the Brazilian audience — without losing the brand’s essence. The result: a stronger, more localized digital presence that drove sales across all channels.
