Tenzo
Refreshing the voice and visuals of a cannabis brand built for curious, flavor-driven consumers.
client
role
time line
focous
The challenge
Evolve Tenzo’s visual identity into a consistent, dynamic brand language that resonates with modern cannabis consumers — from digital content to dispensary displays.
The idea
Position Tenzo as a bold, flavour-forward brand for young adults seeking innovation, quality, and value. Use bright visuals, playful motion, and sharp storytelling to communicate this in every touchpoint.
Light up an industry by lighting up the room.
bts
After reviewing some of my previous projects, the VP of Brand & Product at Avant Brands brought me on to elevate Tenzo's creative direction. Since then, I’ve led the development of key visuals, store assets, motion content for dispensaries, and social media campaigns — blending fun, clarity, and consistency across all platforms.
why it worked
Tenzo's brand presence became sharper and more engaging, reflecting its vibrant personality and target audience. Our visual consistency helped strengthen recognition in a competitive market — without sacrificing creativity or tone.
