Tenzo
Refreshing the voice and visuals of a cannabis brand built for curious, flavor-driven consumers.
client
Avant Brands
my role
Art Director
year
2024-2025
focus
Consistency
key result
A sharper, more consistent brand that strengthened recognition in a competitive market.
what I did
Key visuals, retail assets, motion, social campaigns
the challenge
Evolve Tenzo’s visual identity into a consistent, dynamic brand language that resonates with modern cannabis consumers, from digital content to dispensary displays.
the approach
Position Tenzo as a bold, flavour-forward brand for young adults seeking innovation, quality, and value. Use bright visuals, playful motion, and sharp storytelling to communicate this in every touchpoint.
Light up an industry by lighting up the room.
my role
After reviewing some of my previous projects, the VP of Brand & Product at Avant Brands brought me on to elevate Tenzo’s creative direction. Since then, I’ve led the development of key visuals, store assets, motion content for dispensaries, and social media campaigns, blending fun, clarity, and consistency across all platforms.
why it worked
Tenzo’s brand presence became sharper and more engaging, reflecting its vibrant personality and target audience. Our visual consistency helped strengthen recognition in a competitive market, without sacrificing creativity or tone.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs bold visuals and good energy, I’m all in.
Tenzo
Refreshing the voice and visuals of a cannabis brand built for curious, flavor-driven consumers.
client
Avant Brands
my role
Art Director
year
2024-2025
focus
Consistency
key result
A sharper, more consistent brand that strengthened recognition in a competitive market.
what I did
Key visuals, retail assets, motion, social campaigns
the challenge
Evolve Tenzo’s visual identity into a consistent, dynamic brand language that resonates with modern cannabis consumers, from digital content to dispensary displays.
the approach
Position Tenzo as a bold, flavour-forward brand for young adults seeking innovation, quality, and value. Use bright visuals, playful motion, and sharp storytelling to communicate this in every touchpoint.
Light up an industry by lighting up the room.
my role
After reviewing some of my previous projects, the VP of Brand & Product at Avant Brands brought me on to elevate Tenzo’s creative direction. Since then, I’ve led the development of key visuals, store assets, motion content for dispensaries, and social media campaigns, blending fun, clarity, and consistency across all platforms.
why it worked
Tenzo’s brand presence became sharper and more engaging, reflecting its vibrant personality and target audience. Our visual consistency helped strengthen recognition in a competitive market, without sacrificing creativity or tone.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs
bold visuals and good energy, I’m all in.
let’s make cool stuff together.
If you’ve got a project that needs bold visuals and good energy, I’m all in.