"A highly successful adidas Black Friday campaign, reaching an audience of over 100 million on social media."
Project Overview
adidas's Black Friday campaign brought a comical twist to the retail frenzy.
Picture this: a series of mockumentaries starring football icon Adriano, or rather, his absence. With a lineup of 10 top influencers, the campaign spun an engaging yarn around Adriano's role in the biggest sale of the year.
Role & Contributions
As Creative Director, I was at the helm of this playful chaos, scripting and storyboarding a campaign where the absence of Adriano led to a series of humorous and slightly nonsensical videos, culminating in a surprising revelation.
Approach & Execution
Each influencer added their own touch to the narrative, building up the intrigue around Adriano's role. The twist? In the end, it's revealed that Adriano was behind the camera all along, explaining the delightful madness in each video.
Approach & Execution
Each influencer added their own touch to the narrative, building up the intrigue around Adriano's role. The twist? In the end, it's revealed that Adriano was behind the camera all along, explaining the delightful madness in each video.
As an extra treat, we created a hilarious trailer for Adriano's mockumentary, complete with awkwardly funny moments and bizarre special effects, showcasing Adriano's 'directorial debut'.
Results & Impact
The campaign, with its unexpected twist revealing Adriano as the director, captivated an audience of over 100 million, transforming adidas's into a Black Friday sensation. Its unique blend of humor and surprise guaranteed its place as a standout moment in the shopping season.
Skills & Tools Used
This project was a testament to my abilities in creative storytelling, humor-infused scripting, and managing large-scale influencer collaborations, turning a simple sale into an unforgettable shopping spectacle.
