Project overview
Orchestrated a compelling "satisfaction guaranteed or money back" challenge to boost the market presence of Oral-B electric toothbrushes in Brazil.
Role & Contributions
Collaborated with Lew’Lara\TBWA and Integer\Outpromo agencies, leading the creation of the Key Visual and strategizing for impactful social media and e-commerce ads, enriched with SEO and data analytics insights.
Approach & Execution
Coordinated with clients and team members, including copywriters and art directors, to highlight product features across various platforms, ensuring timely delivery of diverse promotional materials.
Results & Impact
The campaign's effectiveness led to its continuation, marking the launch of its second iteration due to the positive reception.
Skills & Tools Used
Spearheaded art direction and team management using Adobe Photoshop and Illustrator.
