Project Overview
In 2023, the objective was to showcase new initiatives from brands like Pantene, Head & Shoulders, Old Spice, Gillette, Secret, Aussie, and Herbal in a unique and immersive way. The target audience included press, clients, and national celebrities.
The concept was the 'Beauty Gallery,' a space that transformed everyday products into art installations, highlighting innovation, attention to detail, and diversity in beauty
Role & Contributions
As an Art Director, I was instrumental in conceptualizing the Beauty Gallery. My role involved leading the creative vision and working closely with the production team to bring this vision to life. I was responsible for concept development, guiding the 3D designers, and creating assets that aligned with each brand’s essence.
Above, some concepts that I created to guide the 3D Designers, Allan Ginart and Darlan Vieira, and together we structured the 3D projects below.
Approach & Execution
The approach was multidimensional, focusing on immersive experiences. This included an underwater immersion room, a fragrance gallery using AI to transform scents into visual art, and a diverse hair beauty showcase. Attention was paid to the finer details, such as ambient sounds and aromas, to enhance the guest experience. My creative direction ensured that each brand was uniquely represented while maintaining a cohesive gallery theme.
These are some photos taken during the event, showing results that closely resemble the project's initial concepts.
Results & Impact
The Beauty Gallery was a resounding success, receiving accolades from key guests and clients. It was a bespoke experience that adhered to the distinct guidelines of each brand, fulfilling all requirements of the brief and setting a new standard for brand presentation.
Skills & Tools Used
The project utilized my skills in Adobe Photoshop and Illustrator, along with design thinking strategies. It also involved experimentation with AI, blending traditional design techniques with innovative technologies to create a captivating and sensory-rich environment.
