Overview
Launched an interactive Adidas Boost arcade event in São Paulo, showcasing Boost technology through an immersive brand experience.
Event Reel
Role & Contributions
Guided the concept to execution as Creative Director, overseeing the creation of activation strategies and designing the event layout to maximize public engagement.
3D render of the entrance and store, developed in collaboration with a 3D graphic designer.
3D renders of Boost Tune a giant dance machine to play wearing the Adidas Boost
Approach & Execution
Led a team of professionals, ensuring all activities aligned with Adidas's brand values and collaborated with technology suppliers for arcade features.
Image from one of the days of the event with the public
Results & Impact
The well-managed event was not only enjoyable to orchestrate but also succeeded in attracting influencers, generating buzz, and drawing crowds.
Visitors playing in a ball pit inspired by Boost technology
Skills & Tools Used
Executed creative direction and project leadership using Adobe Photoshop and Illustrator for design fidelity.
