Project overview
The brief was create the digital and in-store campaign for the release of two special fragrances for the brand L'Occitane as a warm-up for 2021 Christmas Season.
Role & Contributions
As the Creative Director, I spearheaded the campaign's visual and narrative development, encapsulating the essence of the new fragrances through the key visual and storytelling elements.
Key visual details
KV first version. Text: Secrets that we find in the flowers
Approach & Execution
The key visual concept centered around the use of flowers from each fragrance to evoke elegance, warmth, and sophistication, setting the stage for the following Christmas campaign. My direction for the social media videos portrayed contrasting personal stories of two women, aligning with the distinct personalities of the Néroli & Orchidée and Rose Jasmin scents.
Results & Impact
Marking L'Occitane's first Brazil-specific visual campaign for a product launch, the initiative was tailored to resonate with the Brazilian market, leading to heightened customer interest and laying the groundwork for future product strategies in the region.
Skills & Tools Used
Employed brand strategy expertise with Adobe Photoshop and Illustrator to create captivating campaign imagery.
