Overview
Invited by L'Occitane to design the key visual for the 'Café Verde' fragrance launch, aligned with Father's Day promotions.
Text: Father's Day A gift as unique as he is - Key visual final version
Role & Contributions
Developed the visual identity, combining product imagery with fresh and woody elements that resonate with the Brazilian audience.
Animation created for social media
Results & Impact
Initially intended for in-store display, the design was so well received that it extended to digital marketing and social media assets.
Skills & Tools Used
Leveraged art direction and graphic design expertise with proficiency in Adobe Photoshop and Illustrator.
Comparison between the original still of the product and the final image of the key visual.
