Overview
Commissioned by L'Occitane to design the key visual for the launch of "Osmanthus," capturing the essence of the Asian-origin flower in their new scent line.
Text: Let your senses blossom. Embrace yourself with Osmanthus - Final key visual.
Role & Contributions
Designed a visual identity that blends product photography with exclusive illustrations by Robert Frank Hunter, a London-based artist.
Results & Impact
The success of the visual led to an invitation for an exclusive photoshoot for the launch, for which I developed the concept boards and directed the visual theme.
Skills & Tools Used
Applied art direction and graphic design skills using Adobe Photoshop and Illustrator to create the campaign imagery.
