Overview
Co-founded Underful, a vibrant sock brand, infusing the market with colorful design and fresh style.
Role & Contributions
As a co-founder and creative force, I crafted the entire visual identity of the brand, from digital marketing materials to the actual sock patterns.
Approach & Execution
I utilized Adobe Illustrator to design the socks, collaborating with my partner to conceptualize each unique collection.
Results & Impact
The venture sharpened my professional skills, marking my foray into photoshoot direction. Our brand gained traction with digital influencers, showcasing our designs on social media.
Skills & Tools Used
Expertise in art direction and graphic design with Adobe Photoshop and Illustrator.
Art Direction
Leonardo Costa
Photographers
Ivan Stamato
Guilherme Longo
Guilherme Longo
Fernando Gonsales
Gil Bianchini
Beauty
Ester de Souza Ganev
Style
Patricia Barletta
Maíra Salazar
Cast
Cahuê Abatipietro
Amy Kandy
Nicolas Abe
Douglas Rezende
Rodrigo Somalia
